Hi! I'm a Creator.

When I’m helping coaches with enrollment, one of my favorite questions to ask is: Why would this person be RIGHT to turn down your coaching? This is an example of ‘Red Team’ thinking – a strategy in military simulations and cybersecurity where you take on the role of the adversary. This means...

Dear Coaches, It's just a few days until the doors will be closing for the Coaching with Integrity school! This is the last email you will receive from me around this. If you’ve been sitting on the fence, resonating with what I’ve been teaching, wondering about the possibilities, this is your...

A simple way to discern between SERVICE and SELLING in a coaching business is whether the interest is focused on you, or on the client. I’ve walked many coaches along the path from selling to service, and there are a couple common phases that they pass through along the way: Getting Clients Many...

Enrollment without Selling I just created a short (20min) audio on Enrollment without Selling as an intro to the enrollment section of the Coaching with Integrity school: Good enrollment is coaching, not selling. You’re not only unattached to a Yes, but you welcome the No. You never leave the...

How do you 'scale' a coaching business? When a beginning coach is running out of time or has plenty of clients but still isn’t making much money it can be really tempting for them to look past the 1-on-1 work and fall into formats where they can serve more people. This is usually a mistake... You...

Are your emails haunted? Have you ever been ‘ghosted’ by a potential client? You have a powerful conversation. They said they would follow up, maybe to schedule the next conversation, maybe to report on an action they agreed to take, maybe after some enrollment to share if they’re ready to invest...

A See of Monkeys We’re surrounded by monkeys. And no, I’m not referring to those adorably (or perhaps creepily) well-branded brine shrimp, sea monkeys. I’m referring to the old saying “Monkey see, monkey do.” And when it comes to the coaching business, it's an apt metaphor for the water that most...

Coaching, in my opinion, is the best job in the world. We get to gently (or at least compassionately) point people towards where they haven’t been looking and wake them up. We help our clients heal, grow, create, and thrive. We are, in a sense, professionally good human beings. Yet, the shift...