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Tipping the scales
How do you 'scale' a coaching business?
When a beginning coach is running out of time or has plenty of clients but still isn’t making much money it can be really tempting for them to look past the 1-on-1 work and fall into formats where they can serve more people. This is usually a mistake...
You don’t need to do group programs. You don’t need do events, or have a tribe. You don’t need to be known. You don’t need 1000 true fans, lead magnets, or info products. You don’t need to write a book.
Your business can be grown through intimacy and impact, alone.
It’s not that you can’t extend your business into those additional formats, but:
a) You don’t have to.
b) If you don’t have a solid foundation of intimacy and impact first, they won’t work.
Join me on Facebook Live next Tuesday and we’ll explore how growing a coaching business is different from most other businesses, what works vs what you’ve been told, and what might work best for you! Bring your questions or submit your questions beforehand in this event.
| Scaling a Coaching Business |
Tuesday, April 19, 12pm PT
(Facebook Live)
And if you haven't seen them yet, here are the two previous classes I've led in this series, Being a Professional Giver and The Value of (Paid) Coaching:
Michael McDonald, Transformational Coach
http://authenticintegrity.com
P.S. Want to bring your business to the next level through intimacy and impact instead of marketing and sales? Through loving service instead of people-pleasing or manipulating? The Coaching with Integrity 6-month coaching business school is currently enrolling. Respond to this email if you're curious.
Michael McDonald, Transformational Coach
To join my mailing list, including articles and events (both local and online):
My 50th birthday is approaching and I’ve been even more introspective than usual lately. In many ways I have a dream life: I’m healthy, I have a thriving coaching practice, I continue to learn and grow and have agency over my time and attention, and have many dear friends amongst many conscious, loving communities. I’ve radically transformed many lives, both directly and exponentially through my clients. My life is in some ways masterful, and suspiciously comfortable — and I also know that...
A while ago I was called in for conflict resolution between two parties. They were both loving and idiosyncratic powerhouses, really owning their own style and way of being in the world. And one was really angry with the other, who was really confused about what was wrong. Before agreeing to work with them, I set a context for the conversation: that there would be no attempt allowed to change the other person. The one intention of the conversation was to understand more clearly and thoroughly...
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