To join my mailing list, including articles and events (both local and online):
For Coaches: Coaching Business Myths (Sat 3/5)
As professional coaches, we are surrounded by noise, distractions, and outright lies about how we can grow our business. For many, marketing and sales feel like a necessary evil, the dirty work you need to get through before you can sit down with someone and help them transform their life. This worldview ultimately leads to procrastination, exhaustion, feeling slimy, neediness, doubt, and even if it works it feels like the love has been sucked out of the work (because it has).
Behind all this struggle I’ve identified 6 popular myths:
- You should follow a formula.
- You should motivate yourself.
- You should market yourself.
- You should grow your audience.
- You should find a balance between being nice and being pushy.
- You should charge what your time is worth.
They sound convincing, right? Obvious, even? That’s why they’re popular!
Many of these really do apply in a lot of businesses, but not to the business of 1-on-1 coaching. Coaching is a profession that is based on intimacy and impact. Coaching is not a commodity, so your approach to the business of coaching should not treat it like one.
In this workshop we'll explore and expose each of these myths. We’ll find the grain of truth within each, what’s really going on, and what the alternative is that leads to a thriving coaching practice that really honors and serves your clients.
When: Saturday, March 5, 10am-12pm PT (Online/Zoom)
Cost: Free
| Register via Eventbrite |
About Michael McDonald:
Michael is a transformational coach for entrepreneurs and executives. He engages life as a gentle warrior-philosopher, devoted to bringing more consciousness, ease, and inspired action into the world. His clients range from CEOs, Fortune 100 executives, and serial entrepreneurs to lawyers, chefs, healers, and mentoring other coaches.
“Something awesome is trying to happen, and your job is to allow it.”
Michael McDonald, Integrity Coach
http://authenticintegrity.com
This is an event just for professional coaches. Click here if you're not a coach and I'll exclude you from future coach-specific offerings.
Michael McDonald, Transformational Coach
To join my mailing list, including articles and events (both local and online):
“Growth lies just outside your comfort zone.” There’s a lot of value in this maxim:It helps kick us out of stagnation and into action.It helps us question our habits, our playing small.It helps us pry our attention off of our past and realize that we can keep learning and growing. But… it also smuggles in an assumption that keeps you from truly flourishing. It gets you halfway there, while eroding your sense of aliveness along the way… Because the ‘comfort zone’ isn’t really about comfort!...
I feel like I’ve been saying goodbye to a lot of things in my life recently, to people and pets and paths not taken. There’s a nostalgia that comes with it, a tender vulnerability and grieving of each little change. Not painful but poignant, beautiful. “I don’t know why I’m crying” is something I often hear from clients when they’ve had a life-changing insight. Their life and their perspective has up-leveled, but they’re confused by the tears as if they were unhappy about getting what they...
What does it really mean to ‘trust your intuition’, and is it actually a good idea? Opinions abound: Following your intuition. But don’t jump to conclusions without thinking things through. But don’t obscure your inner knowing by going into your head. Don’t live on autopilot, but also don’t live in your head. Entire books have been written about why going with your gut is a good idea, and entire books have been written about why going with your gut is a bad idea. What’s missing is a...